Invitation: citizenM London Victoria opening preview
citizenM was launched in 2008 with a purpose – to disrupt the traditional, stale hotel industry. Rattan Chadha – the founder of the global fashion brand Mexx – was inspired by his employees to create a hotel for today’s frequent travellers, giving them everything they need and nothing they don’t. This means central locations in the world’s most exciting cities, but at an affordable price. Not just a place to sleep, but somewhere to work, relax and play – just like home. Somewhere with superfast free Wi-Fi, tech that makes life easy, and world-class art that isn’t ‘hotel art’. A room with an ultra-comfortable XL bed to crash in, and a powerful rain shower to wake-up in. Rattan Chadha called this ‘affordable luxury for the people’.
The first citizenM opened at Amsterdam’s Schiphol Airport in 2008. In 2020, citizenM’s portfolio has 21 hotels in 14 exciting cities: London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Zurich, Geneva, New York, Boston, Seattle, Washington DC, Taipei and Kuala Lumpur.
In summer 2020, citizenM launched an app that’s much more than a room reservation tool. The app enables fully contactless stays (checking in, opening doors, adjusting room ambiance, paying for purchases – all via the guest’s own smartphone), and adds dozens of local perks (like discounts on bike rentals and food), tailored experiences, collectable badges and city guides. The app and contactless journey is the first of its kind in the world and was awarded winner of the ‘contactless solution’ category in the Skift 2020 IDEA Awards. The app is a natural continuation of citizenM’s tech-forward approach – the brand has always had one-minute self-check-in kiosks (instead of traditional reception desks), iPad room controls (in addition to wall switches), and superfast free Wi-Fi (everywhere) as part of its unique guest experience.
citizenM intends to keep growing as a fully integrated owner-operator in selected gateway cities around the world. Its unique value proposition, delivering a high profitability per square metre, allows the brand to develop hotels on prime locations in cities with the highest barriers to entry. citizenM can acquire development sites and turnkey delivered hotels and is open to joint ventures on individual projects. citizenM considers new-build developments, office conversions, components of mixed-use schemes or conversions of existing hotels. The company will also selectively consider asset-light transactions.